About Evelyn Torres and the Blog


Hi, I’m Evelyn!

The Creative Director behind Brickellista, a lifestyle brand that encompasses business, fashion, travel, health and fitness.

“Brickellista Files is a place where I share my love of Miami, business tips, wellness ideas, and fashion that inspires me.”


Brickellista New Year's Eve

Brickellista started as my Twitter alias in August 2009 with the purpose of getting to know my city. I was new to Miami & wanted a way to connect without putting myself “out there.” I’m actually an introvert if you can believe that?!

In my prior career, I was a marketing ninja at a global firm. I went to business school and focused on expansion strategies into emerging economies – I’m kind of an economics geek!

The Brickellista brand name is Trademarked. And in 2016, I licensed it to Florida East Coast Realty for the advertising campaign for Panorama — the tallest building outside of Manhattan. It was awesome to see the Brickellista name on billboards, magazines and bus stations!

I love working with brands and ensuring their brand strategies are aligned with their target audience. Coming from an analytical and strategic marketing background, my blog has given me a new set of skills to approach consumer marketing from a 360-degree perspective. I’m blessed to have this unique platform to work with incredible brands and curate content for both digital and social campaigns.

Brickellista is a blog, a brand and a YouTube channel. If you are interested in working with me or have an opportunity that you feel would be a great fit, please email: info@brickellistafiles.com


WHAT IS BRICKELL?

brik-əl – the financial district of Miami’s Downtown area. I like to think of it as a tanner sexier version of the Upper East Side.


EVERYDAY I NEED

Coffee, a green juice, the gym, and music


FAVORITE THINGS TO DO

Bring ideas to life, catch up with friends, and writing.


CAN’T STANDS

A bad cup of coffee, poor table manners, lack of confidence, & tardiness


DRINK OF CHOICE

Tequila.


GUILTY PLEASURES

Sunday mornings in bed reading the New York Times and flipping through fashion magazines.


FAVORITE ITEM OF CLOTHING IN MY CLOSET

My yellow suede Manolo Blahniks


FEATURED IN

 

 


WILL YOU WORK WITH MY BRAND?

Absolutely! Check out more details about my collaborations here. And read all about my editorial work here.


AWARDS + CAUSES I SUPPORT 

Recipient of the  2017 Best Dressed in Philanthropy by the Miami Children’s Health Foundation

Recipient of the 2014 Top 20 Professional Under 40 by Brickell Magazine

United Way of Miami Dade

    • Women’s Leadership Committee 
    • Young Leaders Executive Committee
    • Vertiage Miami Craft Beer Night Co-Chair 2014 – 2016 

Miami City Ballet

    • Young Professionals Committee Co-Chair 
    • 2019 – 2020 Gala Executive Committee 

American Lung Association

    • Style Lounge Chair 2017

Help support my causes by clicking on the links and learning more about what you can do!


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