Brickellista Files is an avid supporter of the Miami Startup culture. Primarily because I – the Brickellista – am an entrepreneur. Throughout my adventures in Miami I have met some extraordinary people doing extraordinary things – and their vision for innovative ideas is inspiring. This week I want to highlight one of my fav new products, EnerBee because it’s created here in Miami and is the perfect elixir for busy bees on the go.
EnerBee is the brainchild of two busy health-conscious entrepreneurs, Zach Grossman and Paul Friedopfer, who were inspired to create a healthier energy alternative to help them excel when slowing down is not an option. “EnerBee is the result of combining something we were passionate about with a problem we wanted to solve,” said Grossman.
Honeybees were their inspiration for the product because bees work non-stop flying from flower to flower to collect nectar. One honeybee will visit 50-100 flowers in a single trip and make up to 30 trips per day, and they essentially pollinate 1/3 of all the food we eat in the process. “We only wished that we could have as much energy as the bees, but of all the energy drinks on the market we couldn’t find one that tasted good and provided the health benefits that we wanted,” said Grossman
So, they set out to create EnerBee, using green tea and yerba mate as a natural source of caffeine and superfood power from what they call the “super bee trifecta”, which is honey, bee pollen, and royal jelly. For good measure they also added ginseng and B-Vitamins. All of the ingredients in EnerBee are USDA Organic Certified and NON-GMO Project Verified.
About the Honeybees
Aside from providing consumers with a great tasting and healthy energy drink, they are also working to raise awareness for the honeybees. Zach and Paul both believe that “the relationship between humans and honeybees is very symbiotic. The bees pollinate 1/3 of the food we eat, but how we treat these crops and plants that the bees pollinate can have a huge impact on their health. So, as much as we need their help, they need ours also.” Honeybees currently face Colony Collapse Disorder (CCD) which is caused by spraying crops with pesticides, especially neonicotinoids, which can be deadly to bees. Time Magazine wrote an interesting piece on this last year you can access the article here. So these entrepreneurs have aligned EnerBee with the hive of bee keepers and researchers to help raise awareness for CCD.
As consumers become aware of the social impact of their purchasing decisions they are steering towards products that create a social good. The success of Tom’s Shoes has created a wave of these social entrepreneurs, which has created a new business model for companies to follow. Even large corporations are creating products that “give back” which is great for the end consumer who wants to make a difference. I’m a huge fan of social good companies and especially those that create a superior product. So check out Enerbee and support this local duo on their efforts in the community. This yummy drink is sold at Whole Foods throughout Florida, but you can also load up online on EnerBee’s online shop and have it delivered to your door.