Have you ever come home to a completely renovated home without lifting a finger? This isn’t stuff HGTV dreams are made of, yesterday the Viceroy Hotel a.k.a my lovely hut, was revamped to a W Hotel. I walked into the lobbby and said “woah wtf guys? If you guys are getting rid of the Viceroy sign can you give me the vowel E so I can hang it in my apartment?” My request was kindly denied – but hopefully after this article they will hook it up.
So what’s the scoop?
The Viceroy Miami hotel was acquired by a Al Rayyan Tourism Investment Company, the international hotel investment and hospitality subsidiary of Al Faisal Holding Company for $64.5 million. That’s a lotta dough. The Viceroy has been lovingly renamed the W Miami, and will be managed by Starwood Hotels & Resorts’ W Hotels brand.
“W Miami is a magnificent property which we are proud to add to our expanding US investment portfolio,” said H.E. Sheikh Faisal Bin Qassim Al Thani, chairman of ARTIC, in a statement. I couldn’t agree more Sheikh… you are housing the Brickellista and that’s pretty magnificent.
ARTIC’s other South Florida property is the St. Regis Bal Harbour Resort, which is pretty swanky and gives me high hopes that Club 50 will stop playing the best of Pitbull and Beyonce on weekends. ARTIC also owns Radisson Blu in Chicago, the St. Regis Washington D.C. and the Manhattan at Times Square W Hotel in New York. Their portfolio includes 24 hotels and projects in the Middle East, Africa, Europe, and North America.
The hotel will undergo renovations and will add a W Living Room on the hotel’s fifteenth floor overlooking Biscayne Bay. Club 50, the current rooftop bar, will have a cocktail lounge and Wet Deck added… hopefully chic attire will be strictly enforced.
Until I receive the Starwood press release with renovation specs, there are a few things I can share with you. Like these behind the scenes photos of the initial renovation. What are the initial changes? Welp, first and foremost the music and scent of the Viceroy lobby has been totally wiffed up W style. The furniture has been updated and super funky floral has been added to the welcome desk.
- A more efficient valet system with runners that actually work and not checking Instagram all day
- Less hood and more swank in the night club
- Remove the creepy owl photo from the residencies lobby – it looks scarier after a night of drinking.
- Nix the $10 room service delivery charge for residents because seriously that’s too much for lazy person supper.
- Let’s make Cafe Icon into a yummy juice bar. Liquid diets rock!
More importantly, my neighbors and I are debating really cool gang hand signs to let people know we live at the W Miami. Should we go traditional “West Side” or get fratty with double hand sign? Deep thoughts on a Thursday. Xo ~Ev