Thank you to all of you who have written me, Facebooked me, and frantically called me out of sheer concern for the Brickellista name!
I didn’t realize how impactful the marketing campaign would be until billboards started popping up around town. I have the most loyal readers and am grateful that you are all a part of my tribe.
For those in Miami, you’ve seen the Brickellista name across billboards, trolleys, metro movers, and magazine ads.
I let the cat out of the bag in December to my newsletter subscribers.
For those of you that don’t subscribe (please do!) and let me fill you in.
A few years ago I trademarked the Brickellista name because I really liked the name and I am super business-y weird like that.
Fast forward to February of 2016, and that decision totally paid off when an advertising agency reached out to me hoping to license the Brickellista name for a marketing campaign. SAY WHAT?!
Panorama will change the Miami skyline towering at 84 stories as THE tallest coast building outside of Manhattan in the East coast. It’s a HUGE honor! This was an organic partnership and when I was approached for the campaign it felt like a seamless fit.
So why did I decide this building would be an ideal fit for my brand?
Well first, the Hollo family is passionate about building communities in Miami. Brickellista is all about building a community. When I first met the Hollo family and the FECR team, I felt like there were natural synergies in their company mission and my Brickellista brand strategy. The Hollo’s pioneered what Miami looks like today and they wanted to create a lifestyle in our city.
My audience (you!) is a trendy group of young professionals that enjoys the Miami community. So.. it’s like a match made in heaven!!
Second, the building looks friggin’ badass, and I kind of want to live there. Maybe they will give me and Zoey a penthouse unit when it’s built?! (Just putting it out there in case they’re reading!)
The amenities also drew me in. As a busy professional, I need things to be easy in my life. I really don’t want to stress about the day-to-day things like dog boarding for Zoey. Panorama will have a full service dog spa and boarding facility which will be super convenient when I become a global blogging superstar. Ha, but seriously I travel a ton and my fur baby is important to me.
Never in my WILDEST dreams did I think my little blog would grow with such momentum. I certainly never thought I would see Brickellista splashed all over Miami on billboards, busses and in magazines.
I’m humbled that an iconic real estate family wanted to include my brand name alongside theirs. It’s a great partnership for me and I’m thrilled to see this building take shape.
I look forward to seeing what’s next with Brickellista in 2017 and hope you will continue this adventure along with me. Because I always say, a girl is nada without her attractive entourage.