Thank you to everyone that’s emailed, Facebooked, and frantically slid into my DMs out of sheer concern for the Brickellista brand name! I did not realize how impactful the marketing campaign would be until billboards started popping up around town.
For those of you in Miami, you’ve seen the Brickellista name across billboards, trolleys, metro movers, and magazine ads. For those of you that are still in the dark, allow me to fill you in!
I let the cat out of the bag to my newsletter subscribers in December, so if you’re not subscribed to my newsletter now is a good reminder to do so!
I licensed my name to Florida East Coast Realty for their advertising campaign for the Panorama tower. Woo! How cool is that?!
I’m sure you have many questions, so let me give you the back story.
A few years ago, I trademarked the Brickellista name because I liked the name and am super business-y weird like that. At the time, I thought it was a little crazy but decided to do it either way because my gut was telling me to do it. Gotta listen to your gut kids!
Fast forward to February of 2016, and that decision totally paid off when an advertising agency reached out to me hoping to license the Brickellista name for a campaign. Their client was Florida East Coast Realty and the campaign was to advertise the Panorama tower in Brickell.
After 9 months of negotiations, I signed my John Hancock on a ton of paperwork to lock in a strategic partnership with Panorama. It was nerve wrecking but also extremely exciting.
As a licensed brand name, Brickellista, has been the buzz word in the tagline, “Are you a Brickellista?”
I also made sure that any usage of the name had a final sign-off from me. All parties wanted to ensure the partnership made sense and that the branding would be aligned with my namesake.
ABOUT PANORAMA + THE STRATEGIC PARTNERSHIP
So how did I decide this campaign would be an ideal fit for my brand?
Well first, Florida East Coast Realty is a family owned company and the Hollo’s have deep roots in Miami. They are passionate about building communities in Miami and Brickellista is all about building a community.
I saw that there were natural synergies in their company’s mission and Brickellista’s brand strategy. The Hollo’s pioneered what Miami looks like today, and they wanted to create a young professional lifestyle in our city. Brickellista was created on the foundation of increasing an intellectual community of young professionals in Miami.
Second, the building is incredible and definitely a place I could see myself living.
As a busy professional, I need things to be easy in my life. I really don’t want to stress about the day-to-day things like dog boarding for Zoey. Panorama will have a full service dog spa and boarding facility which will be super convenient when I become a global blogging superstar. Ha, but seriously I travel a ton and my fur baby is important to me.
So.. this partnership felt like a match made in heaven!!
Check out some of the advertising placements below!
Never in my WILDEST dreams did I think my little blog would grow with such momentum. I certainly never thought I would see Brickellista splashed all over Miami on billboards, busses and in magazines.
I’m humbled that an iconic real estate family wanted to include my brand name alongside theirs. It’s been an incredible honor to be a part of this project.
Panorama will change the Miami skyline towering at 84 stories as THE tallest coast building outside of Manhattan in the East coast. It’s a HUGE honor! This was an organic partnership and when I was approached for the campaign it felt like a seamless fit.
I look forward to seeing what’s next with Brickellista and hope you will continue this adventure along with me. Because I always say, I would be nothing without you.
+ See Miami’s Hidden Gems with Part 1 + Part 2
+ And check out these Brickell Historical Spots